Privacy Policy

RICHLIFE ADVISORS, LLC
PRIVACY POLICY
UPDATED: November 25, 2024

INTRODUCTION
The following Privacy Policy governs the online information collection practices of RichLife Advisors, LLC d/b/a “richlifeadvisors.com” (“we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the richlifeadvisors.com website (the “Site”), and the ways in which we use this information. This Privacy Policy, including our children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline or through other means, including on any other website operated by us or by a third party.

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. If we make material changes to how we treat your personal information, we will notify you by email to the address provided or through a notice on our website’s homepage. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

HOW WE COLLECT AND USE INFORMATION
We may process the following categories of personal data about you:

Communication Data
This includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting, or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping, and for the establishment, pursuance, or defense of legal claims. Our lawful ground for this processing is our legitimate interests, which in this case are to reply to communications sent to us, to keep records, and to establish, pursue, or defend legal claims.

Some examples include:

Blogs and Forums: We may provide an opportunity for you to post information to blogs, forums, or other public areas on the Site. By doing so, you consent to the posting of any Personal Information that you provide. You should be aware that such Personal Information can be read, collected, or used by other visitors to these public areas. We have no control over how these visitors use your Personal Information.
Inquiries If you send us a comment or question or make an inquiry to customer support, we will retain the information that you provide to us for the purpose of responding to you, as well as for improving our services.

Customer Data
This includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details, and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

Examples include:

Registration: When you register on the Site, such as to subscribe to a newsletter, request information, or access a product, you will be asked to provide certain Personal Information, which we will use to fulfill your request.
Surveys: We may ask you to complete surveys or opinion polls from time to time. We only use the information we collect from surveys in an aggregate manner, not in individually identifiable form. Specific comments may be anonymized or shared only with explicit consent.

User Data
This includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services

Technical Data
This includes details about your use of the Site, such as your IP address, browser type, login data, navigation paths, and time spent on pages. The source of this data is from our analytics tracking system.

Examples include:

Web Logs: We may maintain logs of basic information, such as your IP address and browser type, to improve the Site and ensure security.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to improve your experience, track website usage, and deliver targeted advertisements. Cookies are small text files stored in your browser to retain your preferences, while web beacons track your activity across websites. Flash Cookies store information differently and are used to enhance your experience. You can manage cookies through your browser settings and through the “Cookie Settings” link in the website footer. This tool allows you to opt-in or opt-out of non-essential cookies in compliance with applicable privacy laws such as GDPR and CCPA.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Marketing Data
This includes data about your preferences for receiving marketing communications from us and your interactions with these communications.

Examples include:

Email Linking:If you click on links in our emails, we may associate your email address with the pages you visit or purchases made.
Visitors:Visitors who do not register or interact with the Site may only have data collected through web logs or cookies.

Use of Data:

We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content and advertisements (e.g., Facebook ads or display ads) and to measure the effectiveness of these campaigns.

Our lawful basis for processing data through these technologies is either:

Legitimate Interests: To improve and grow our business.
Consent: For marketing communications and user preferences.

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offenses.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at info@richlifeadvisors.com and please use the subject line: “Data Request.” In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision making or any type of automated profiling.

HOW WE COLLECT YOUR PERSONAL DATA

Direct Interactions: You may provide data directly to us, such as by filling out forms on our site or sending us emails.
Automated Technologies: Certain data may be collected automatically as you interact with our website, using cookies, web beacons, and similar technologies. Please see our Cookie Policy for more details about these technologies.
Third Parties: We may receive data from third parties, such as analytics providers (e.g., Google or Microsoft Clarity), advertising networks (e.g., Facebook or LinkedIn), providers of technical or payment services, or public databases.
Social Media Features: The Site may include features like the Facebook “Like” button or a “Share” button, which may collect your IP address and track pages you visit on our Site. Cookies may also be set to enable these features. Your interactions with these features are governed by the privacy policies of the respective providers.
Meeting Transcriptions: If you participate in meetings, webinars, or calls recorded for transcription purposes, we may use AI-powered tools to transcribe and analyze these recordings for internal use. All data collected through this process will be handled in compliance with this Privacy Policy and applicable laws.

MARKETING COMMUNICATIONS
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

We may use cookies or similar technologies to help us tailor marketing communications to your preferences. If you wish to opt out of targeted advertising, you can do so by adjusting your browser settings or using tools provided by third-party networks such as Facebook or Google.

You can ask us or third parties to stop sending you marketing messages at any time by clicking the 1-click unsubscribe button at the bottom of our emails or by sending us an email at info@richlifeadvisors.com.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

HOW WE USE YOUR INFORMATION
Here is how we may use your information and data:

Communicating with You. We may use information that we collect from you for the purpose of communicating with you and responding to your inquiries. Those communications could, for example, take the form of service updates, promotions for products or services that we or one of our marketing partners provide, or e-newsletters.
Service Providers: We may contract with third-party service providers (e.g., analytics providers or advertising platforms) to perform certain functions for us, such as processing payments, delivering advertisements, or providing website analytics. These providers are contractually obligated to maintain the confidentiality of your data and not to use it for purposes other than those specified by us.
Business Transfers: If we were to transfer all or substantially all of our assets to another company, one of the assets we would likely include in the transfer is our database of Personal Information.
Disclosures for Legal Reasons: We will disclose Personal Information when we are required to do so by law, regulation or securities exchange requirement, for example, in response to a court order or subpoena. We also may disclose such information in response to a law enforcement agency’s request or when we believe such disclosure is appropriate to protect our legal rights or to safeguard anyone’s property or safety.

CHILDREN’S PRIVACY
This Site is not intended for children under 13, and we do not knowingly collect their data. If you believe we have collected information about a child under 13, please contact us immediately at info@richlifeadvisors.com, and we will delete the data.

HOW WE SHARE INFORMATION – AND WHY
We work with reputable third-party service providers to store, manage, and process client data to deliver the best possible services. These providers are contractually obligated to maintain confidentiality, implement robust security measures, and use your data solely for the purposes we specify. Below is an overview of how and why your data may be shared:

Service Providers
We partner with trusted third-party providers to support our business operations, including managing client records, secure document storage, meeting transcription utilizing artificial intelligence, personalized gifting (e.g., birthday or anniversary gifts), and financial reporting services. These providers are contractually obligated to maintain confidentiality and use your data solely for the purposes specified by us.

Other Sharing Situations
We may share your personal data with additional parties as follows:

Professional Advisors: Including lawyers, accountants, and auditors for compliance or legal purposes.
Government Bodies: When required to comply with legal or regulatory obligations.
Interactive Features: If you choose to post data in public forums (e.g., comments or surveys), it may be visible to other users.
Business Transfers: If part of our business is sold or merged, client data may be included in the transfer.
With Your Consent: For any purpose disclosed at the time of sharing or with your explicit agreement.

DATA SECURITY
We implement robust security measures to protect your personal data from accidental loss, unauthorized access, alteration, disclosure, or destruction. These measures include:

Limiting access to personal data to authorized employees, agents, and contractors with a legitimate business need.
Utilizing encryption, secure storage systems, and regular system reviews to safeguard information.
Developing procedures to promptly notify affected parties and regulators in the event of a suspected breach.

Please be aware that data transmitted over the Internet is not completely secure. While we strive to protect your data, any transmission is at your own risk. We encourage you to keep passwords confidential and immediately notify us of any unauthorized access.

DATA RETENTION:
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or regulatory obligations. Specific retention periods include:

Retaining customer data (e.g., contact, identity, financial, and transaction data) for six years after the end of the customer relationship, per tax law requirements.
Using anonymized data for statistical or research purposes, retained indefinitely without further notice.

YOUR LEGAL RIGHTS
Under data protection laws, you have the following rights concerning your personal data:

Access: Request access to your personal data and receive a copy of the information we hold about you.
Correction: Request corrections to any inaccurate or incomplete data.
Erasure: Request deletion of your data where there is no lawful reason for its continued processing.
Restriction: Request limitations on the processing of your personal data under certain circumstances.
Portability: Request to transfer your data to a third party in a structured, commonly used, and machine-readable format.
Objection: Object to the processing of your personal data where we are relying on legitimate interests as the legal basis.
Withdraw Consent: If processing is based on your consent, you have the right to withdraw it at any time.

To exercise any of the rights above, please email us at info@richlifeadvisors.com.

Fees: You will not be charged a fee to access your personal data or exercise other rights unless your request is unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or refuse to comply.
Identity Verification: To protect your data, we may need to verify your identity before fulfilling your request. Additional information may be requested to process your inquiry efficiently.
Response Time: We aim to respond to all legitimate requests within one month. However, if your request is particularly complex or if you have submitted multiple requests, it may take longer. In such cases, we will notify you and keep you updated on the progress.

If you are not satisfied with how we handle your personal data or a request related to your rights, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the supervisory authority for data protection in the United Kingdom. However, we encourage you to contact us first to resolve any concerns.

GDPR DISCLAIMER
This website is primarily intended for residents of the United States. However, if you are an individual located in the European Economic Area (EEA) or the United Kingdom (UK), the General Data Protection Regulation (GDPR) or UK GDPR may apply to your personal data. In such cases:

We will process your personal data in accordance with GDPR or UK GDPR requirements.
If your personal data is transferred outside of the EEA/UK, we will implement appropriate safeguards to protect it, such as Standard Contractual Clauses (SCCs) or seek your explicit consent when necessary.

You may exercise GDPR-specific rights (e.g., access, erasure, portability) by contacting us at info@richlifeadvisors.com.

If you are located outside the U.S., please note that by using this website, you agree to the transfer and processing of your data in the United States, which may not offer the same level of data protection as your home country.

CALIFORNIA CONSUMER PRIVACY RIGHTS
We do not sell personal information. If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include:

Requesting Access: You may request details about the personal information we collect, use, or share.
Requesting Deletion: You may request that we delete your personal information, subject to certain exceptions.
Non-Discrimination: You have the right not to be discriminated against for exercising these rights.

To exercise these rights, or to learn more, please contact us at:

Email: info@richlifeadvisors.com
Mail: 351 Jesse Jewell Pkwy, Suite 301, Gainesville, GA 30501

For more details about how we handle personal information, please refer to the “How We Collect and Use Information” section of this Privacy Policy.

THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins, and applications. We do not control these websites or their privacy practices. Please review their privacy policies before providing personal information.

ACCESSIBILITY
We are committed to ensuring that our website is accessible to all users, including those with disabilities. For more information on our accessibility efforts or to request accommodations, please refer to our Accessibility Statement.

CHANGES TO THIS POLICY
We may update this policy from time to time. Material changes will be communicated via email or prominently displayed on our homepage.

CONTACT INFORMATION
We are committed to adhering to our privacy policy and applicable laws and to making your online experience secure and valuable. If you have a question, request, complaint, dispute or concern related to this privacy policy, you may contact:

Email: info@richlifeadvisors.com
Mail: 351 Jesse Jewell Pkwy, Suite 301 Gainesville, GA 30501