Will South - NSSA® Certificate Holder
FINANCIAL ADVISOR, NATIONAL SOCIAL SECURITY ASSOCIATION CERTIFICATE HOLDER
Will South joined RichLife Advisors with a passion for helping retirees and pre-retirees build financial confidence and long-term security through personalized, goal-oriented planning. He brings a thoughtful, values-driven approach to retirement income strategies, tax planning, Social Security optimization, and long-term investment growth.
Growing up in a large North Georgia family, Will saw how confusing and overwhelming retirement planning could be without clear guidance. Inspired by relatives he looked up to, he now focuses on helping others avoid that stress and instead enjoy what he calls a “RichLife”—a life filled with purpose, confidence, and peace of mind.
Will believes that true financial planning goes beyond simply growing assets. “We want you to work because you want to, not because you have to,” he often says. That belief drives his focus on building plans that allow clients to retire on their own terms, with clarity and joy.
Will takes a holistic approach to planning and holds the following credentials:
- NSSA® Certificate Holder (National Social Security Advisor)
- Series 65 Licensed Investment Advisor Representative
- Georgia State Licensed Insurance Agent
- B.B.A. in Finance from the University of North Georgia (Graduated Cum Laude)
He is currently on track to complete the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation by the end of 2025.
Outside the office, Will enjoys spending time with his girlfriend, family, and five energetic nieces and nephews—especially at their sports games. He plays in a slow-pitch softball league, follows Georgia Bulldogs football, and is a loyal Atlanta sports fan. You’ll also find him on the golf course, reading, or simply enjoying a good weekend with loved ones.
